The Business of Things

There really is only one business model on the modern Internet, and that’s advertising. People have refused to subscribe to services or pay for content. Instead, advertising supports the services that sit underneath almost everything we do on the Web. Think for a minute about how your day-to-day experience of the Web would be different if Google charged a monthly subscription fee for its search service, or used a micro-payment based approach to…

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Alasdair Allan

Alasdair Allan

Scientist, Author, Hacker, Maker, and Journalist.